Kristi Maddux

2017 Holiday 7.5 oz. mini cans, POS and merchandising display that resulted in sales increasing 30% during the holiday months.

Dr Pepper tasked We Are Alexander (formerly Group360 Worldwide) with creating an integrated campaign that would speak to their millennial audience and could continue to evolve over time. Thus came Pick Your Pepper, hundreds of 20oz. single-serve bottles that were inspired by millennials' passion points. 

2017 silver Pro Award Winner: Best Campaign Targeted to Millennial.

Packaging design for Peruvian Chocolatier, Death by Xoko.